If you've noticed a sudden burst of colour and meaning on Calgary's billboards lately, it's not just your imagination. The citywide art project A Fleeting Glimpse is back for its fourth round, transforming commercial advertising spaces into giant public canvases. Curated by local artist and writer Tomas Jonsson, this year's edition features 11 Calgary-based artists whose works delve into themes of memory, migration, kinship, and the stories we carry.
What makes A Fleeting Glimpse stand out is its accessibility—you don't need a ticket or even a plan. Whether you're on your daily commute or walking the dog, you might catch glimpses of pieces that invite reflection, curiosity, or conversation. From layered portraits to abstract expressions of cultural identity, each billboard serves as a reminder that art doesn't have to live behind gallery walls. Instead, it can meet people right where they are—on the streets of the city they call home.



