I remember my mum reading Goodnight Moon to my brother and me when we were kids—the rhythm of saying goodnight to everything in that great green room before bed. So it caught my attention when I heard that Telus Spark is bringing the beloved bedtime story to life in an immersive digital experience starting November 5th. Visitors can step inside that famous room in a 3,000-square-foot space and interact with the iconic elements from Margaret Wise Brown and Clement Hurd's 1947 classic—the quiet old lady whispering "hush," the cow jumping over the moon, and the rest.

The immersive exhibition doesn't just lean on nostalgia, though. It weaves in science education by exploring what actually helps us get a good night's sleep, all while staying true to the gentle magic of the original story. Developed with Supply and Demand and licensed through HarperCollins Publishers and the Margaret Wise Brown Estate, it's Spark's signature blend of interactive storytelling and learning.

"This experience brings the wonder of a classic story into the modern age," said Pamela Todd, Spark's Vice President of Brand, Marketing and Communications. "Goodnight Moon invites guests to rediscover curiosity and comfort — and learn about the science behind a good night's sleep." The Digital Immersion Gallery exhibition runs through February 2026 and is included with general admission or free for Spark members.