A viral dessert trend has found its way to Calgary. Made by Marcus and Terroir Artisan Butter have teamed up on a limited-edition butter-dipped soft serve cone, available starting August 5 at Made by Marcus's Inglewood location.

The cone starts with Made by Marcus's house-made soft serve in a fresh waffle cone, dipped in warmed Terroir Artisan Butter, and finished with flaky sea salt. As the butter cools against the cold ice cream, it forms a thin, crisp shell — a nod to the online trend that's made this combination popular around the world, now recreated with two Alberta-made products.

"We're excited to partner with Terroir on this collaboration, and we expect the lineups for this offering to be long," said Marcus, founder of Made by Marcus. He compared the buttery shell to an unexpected but perfect pairing, "like mayonnaise on French fries."

Veda, co-founder of Terroir Artisan Butter, said the collaboration brings something elegant to a classically nostalgic treat. "It is rich, salty, a little unexpected, and honestly, it just works," she said.

Made by Marcus operates eight scoop shops across Alberta and is known for its house-made ice cream and playful seasonal flavours. Terroir Artisan Butter, based in Calgary, makes its cultured butter using Alberta grass-fed cream, culturing it for 48 hours before hand-shaping and wrapping each block. The butter-dipped cone will only be available for a limited time at the Inglewood location.