Big Brothers Big Sisters Calgary is trying to raise money to match nearly 200 local youth who are currently waiting for mentors.

The organization has set up an installation at Southcentre Mall called the 94 Doors Campaign. Visitors can open physical BBBS-branded doors in the mall's Centre Court, meant to show how mentorship opens up possibilities for young people. The campaign runs from January 26 to February 14 and wraps up with a Valentine's Day photo booth where people can get a novelty keychain for a donation.

It costs $5,000 to fund one mentoring match, and the campaign is named for the 94 matches the organization hopes to fund. Ken Lima-Coelho, president and CEO of Big Brothers Big Sisters Calgary, said the organization supported 1,571 children and youth last year, but plenty more are still waiting.

The campaign also highlights the Big Couples program, where pairs of adults—partners, friends, siblings, or family members—can mentor a young person together instead of going solo. All programs are free for families, with fundraising covering the screening, training, and support that goes into each match. Volunteer mentors typically spend about an hour a week with their mentee doing activities like sports, arts, or reading.